Xiangyu focuses on service design, social innovation, speculative design, and industrial product strategy. He is currently a postgraduate student in design innovation and service design at the Glasgow school of art (GSA), University of Glasgow.
Design Innovation
Create Meaning
Compared with technological innovation and market innovation, design innovation is to design the relationship between people and society, reshape new value and create new meaning.
Service Design
Cocreate Value
Set up collaboration
Represent users' voice
Involve all stakeholder
Deliver a solution that all stakeholder proud of
Industrial Design
Build Relationship
As Industrial designers in the new era, what is our social responsibility?
How should we make the planet we live on better?
How to use design to better serve this society?
Speculative Design
Make Conjecture
According to Dunne&Raby: ‘Design speculations can act as a catalyst for collectively redefining our relationship to reality.’ Speculative design can use futurism theory to produce a preferable future conjecture.
Design Sprint
Set Up Collabration
Through using the google design sprint process to engage all stakeholders together in short term, co-creating a solution that fits the organization and individual's motivation and their expectation.
Agile Management
Dynamic Change
Using KANBAN to help the team operate as an efficient way to collaborate and build trust between each other.
Business Innovation
Balance Resources
Meet the client's challenge. Combine design innovation and business innovation to make a meaningful as well as practical innovation.
Design Strategy
Access to Target
Consider outside and inside resources, environmental elements to provide a strategic view about the future trend.
About project
XIangyu's design work was awarded China red star silver design award, China red star design future star award, China's Internet + gold award, the western international design competition award, John Hawkins education fund award and etc. He has served Kibble UK, Fotile Group, Dunhuang art research institute, Beijing 1925Design, Skyworth Group, and etc.
